Anu Seghal is a cultural educator that grew up in India as the daughter of an Hindu Army soldier and a Muslim gynecologist. She moved to the United States over 20 years ago to complete her education and began working as a brand manager for major companies including Colgate and Mattel. In those roles, Anu honed her entrepreneurial skills, something she’s had since childhood, to then launch The Culture Tree. Since 2015, she’s spearheaded this organization which works with museums, schools, and libraries to promote South Asian Literacy, in addition to running language classes for children! Past clients of the Culture Tree include the Met and Children’s Museum of Manhattan, and in 2021 they hosted Colors of India, the first South Asian event in NYC’s Hudson Yards.
We talked about the diversity that Anu saw within India, both living in a multicultural household and growing up as an “army brat.” She reflected on coming to America and what she did to fit in, versus today running a business that highlights her South Asian heritage. Lastly, we talk about how running The Culture Tree has influenced the way that Anu parents and the role that Anu plays in taking care of her own mother today.
Anu holding puppets from The Culture Tree’s Color For India event